Anoto Golden Pen award sparks Scandinavian offshoot


Following the success of the premier award for innovation from Anoto, Sysnet has formed Track and Trace Online AS to provide shopper tracking services to the fast-moving consumer goods market.

The original software solution which collected the Golden Pen Award for Innovation at Anoto's 2007 in World Congress in June has given rise to an offshoot venture for Sysnet.
The new product, known as Track and Trace Online, is to be sold and distributed by Track and Trace Online AS, a new venture formed jointly by Sysnet, DigitalPenn and SeeYou, a leading supplier of mystery shopping services.

The new venture will be based in Oslo and service the forward-thinking Scandinavian market in the first instance.

With increasing pressure on retailers to place product in the right place at the right time, Track and Trace Online offers a cost effective and simple way to measure this, through novel use of digital pen and paper technology and a "software as a service" commercial model.